Irene Roberts is responsible for leading the team of local experts developing relationships with our hotel partners for Expedia Group. With over 20 years’ experience of working in the tourism and travel industry, Irene is an expert at working across multiple markets to ensure we are driving the best results through the continued roll out of new technology and tools to our hotel partners. Starting her Expedia career in 2007 as a market manager for Scotland, Irene was promoted to area market manager for the UK, followed by UK & Ireland, then promoted to director for London, and then UK & Ireland. She has been director for Greece, Cyprus & East Adriatic since June 2024. Prior to Expedia, Irene worked at TUI Travel in both product and commercial roles for 6 years. She holds a Master’s degree in Geography from the University of Aberdeen.